8 Quick Tips for drafting press releases as a local business

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What is a press release and why do I need one for my business?

First, let’s start off with a little background to understand what a press release actually is and why drafting press releases is so important. A press release is a statement or announcement issued by a company to the media and other interested parties. It is typically used to promote a new product, service, or event, or to share news about the company with its own audience or larger audiences from other distribution networks. 

In addition to spreading the news about your organization or company to the public, press releases are a great way to build relationships with journalists and other media organizations. Ensure that the press release is distributed through a reputable source: In order to ensure that a press release reaches its intended audience, it should be distributed through a reliable source, such as a wire service or a public relations agency.

You absolutely need to use these press releases as a tool for getting the word out about your organization or company. If you craft a well-written press release, you will generate tons of media attention, and organic traffic, and help you reach your target audience! Here are 8 tips you need to know while you’re writing your next press release.

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1. Keep it newsworthy

When writing a press release for your local business, you want to make sure that it is newsworthy. This means that it should be something that is interesting and new to your audience. It should also be something that is relevant to your business.

For example, if you are a new restaurant, you may want to issue a press release about your grand opening. But realistically there are Tons of different reasons why you could draft and issue a press release today.

  • To announce a new product or service
  • To announce a new partnership or joint venture
  • To announce a new hire or promotion
  • To announce a new office opening or expansion
  • To announce a new funding round
  • To announce a new customer or client
  • To announce a new award or recognition
  • To announce a new event or speaking engagement

2. Make it brief 

It’s important to remember when drafting press releases to keep them under one page in length, as you want to make sure to convey your message to your audience as quickly and efficiently as possible. You also need to make sure that your audience actually reads the whole thing. Typically when we draft press releases for our clients, we find that 500-700 words work out the best since we want to keep it under 1000 words. 

3. Write in the third person

If you are writing a press release, you should always use the third person in your writing. This means using pronouns such as “he,” “she,” “it,” and “they.” This is because you want to appear objective and professional in your writing. 

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4. Use a strong headline 

The headline that you choose should be strong, attention-grabbing, and concise. It should also be clear and precise. You should also keep in mind what will make you want to read the article once you see it. 

A strong headline for a press release is one that is clear, concise, and attention-grabbing. It should accurately reflect the content of the release and be written in a way that will make readers want to learn more. In addition to being keyword-rich, a good headline can increase the visibility of the release, increasing its chances of being found by those searching for information. Check out the two examples below:

Company XYZ is Changing the Way We See the World with ABC service

Company XYZ launches ABC service

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5. Lead with the most important information

If you are drafting press releases, you should make sure that the most important information is at the top of the document. It is imperative that you start the press release with the information that is most relevant to your audience. Also, you want to make sure this information is at the beginning of the press release so that the reader is likely to actually read it. 

The most important information to include in a press release is the who, what, when, where, and why of the story. The who is the person or organization that the story is about. What is the event or news that is being covered? What is the date and time of the event or news? Where is the location of the event or update? Why is the story newsworthy? These questions can help you build a great framework for what to include inside each of your press releases as you draft them up.

6. Include contact details

It is important to include your contact information at the end of your press release, including your name, your title, your company’s name, your phone number, and your e-mail address. Basically, the same exact information that we recommend you include in your local citation campaigns.

Whenever possible, it is important to include your contact information in a press release, as this can allow journalists to follow up with you if they have any questions or want to request an interview with you. Moreover, you can also use it to establish relationships with journalists and media outlets.

7. Check the facts

Make sure that your press release contains accurate information before it is released. It is important to identify the source of the facts and quotes in a press release before you check them out. This includes the quotes you have used and the figures and facts. 

In addition to determining the source’s credibility, it is also important to verify the accuracy of the information. Once the source is deemed credible, the information should be verified for accuracy. It is also important to verify that the data is presented in an accurate and fair context.

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8. Use proper grammar and punctuation

You should always use proper grammar and punctuation when writing a press release. It is crucial for you to use proper grammar when writing a press release because it will ensure that the release appears professional and credible. For the benefit of the company or organization, make sure that the release does not contain any errors in grammar, as this can lead to a negative reputation. Consider using some of our tool recommendations and snagging a copy of Grammarly!

Now let’s create a press release for your company!

Make sure your press releases wow your audience and help you reach your business goals by using the press release guidelines above. You can check back later as we explore some of the more advanced elements that need to be included while drafting press releases in order to ensure that you get the most out of your distribution campaigns from an SEO perspective. We will also discuss what things you should look out for when choosing a press release provider.

And if you need a little more inspiration here is one of our recent press releases


Andrew Jenkins

After growing up in a family of business owners, I checked the boxes of traditional education graduating with a BS degree in Mechanical Engineering. Longing for new challenges I entered into the business arena failing several times and ultimately settling into helping small businesses supercharge their marketing efforts.