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How Do I Use Google Ads For Local Business

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Can we afford to ignore the power of Google Ads in boosting local businesses?

Google Ads, when used effectively, can drive significant traffic to your local business, increase brand visibility, and generate higher sales.

We’ve cultivated strategies and techniques that can help make Google Ads work for you. However, understanding these strategies is just the beginning, as their successful implementation is what truly makes the difference.

Key Takeaways (the TLDR…)

  • Setting a maximum bid for clicks on ads is crucial in Google Ads bidding.
  • Thinking like customers and using relevant keywords is important in the keyword selection process.
  • Factors to consider when selecting keywords include keyword relevance, competition, and cost.
  • Crafting effective local business ads involves optimizing headlines, keywords, visuals, and including persuasive copy with clear call-to-actions.

Understanding Google Ads Basics

To effectively use Google Ads for your local business, we need to first get a handle on the basics. We’re in this together, so let’s start with the ads bidding basics. It’s all about how much we’re willing to pay for a click on our ad. We set a maximum bid, which is the most we’re ready to pay. If our bid is competitive, our ad gets shown. It’s a process that requires strategy, but with time, we’ll master it.

Next, we dive into the keyword selection process. This is crucial because the right keywords connect us with our desired audience. We need to think like our customers. What would they type into Google when looking for our products or services? That’s our starting point. We’ll also consider keyword relevance, competition, and cost. We’re creating a bridge between our business and our customers, and keywords are the building blocks.

Setting Up Your Google Ads Account

Once we’ve gotten a grip on the basics and chosen our keywords, it’s time we roll up our sleeves and set up our Google Ads account. We must get this step right, as it forms the foundation for our future ad campaigns.

The first step is to visit the Google Ads homepage and click on the ‘Start Now’ button. We’ll be prompted to enter our email address and website. After this, we’ll need to set our time zone, currency, and payment method. Remember, Google Ads supports various payment methods for our convenience.

After setting up the account, we’ll move onto account optimization. This is where we ensure our account is primed to deliver the best results. We’ll select our campaign type, set our target audience, and finalize the keywords we want to bid on. We’ll also set our budget and bid preferences.

Crafting Effective Local Business Ads

With our Google Ads account set up, we’re now ready to dive into crafting effective local business ads that will captivate our target audience and drive measurable results. Our approach involves a mix of ad optimization and audience targeting, key strategies that ensure our ads aren’t only seen but also acted upon.

Ad optimization is a critical step. We’ll craft compelling headlines, use relevant keywords, and design eye-catching visuals. Every element of the ad is fine-tuned to maximize its impact. Clear call-to-actions, persuasive copy, and a deep understanding of what our local market wants are all part of this process.

The second piece of the puzzle is audience targeting. We’ll define who our ideal customers are, where they’re located, and what their online behaviors are. Google Ads gives us the tools to reach our audience when they’re most likely to engage. This could be when they’re searching for products or services like ours, or even when they’re visiting other websites.

When we combine ad optimization and audience targeting, we create effective local business ads that not only reach the right people but also resonate with them. This is how we drive measurable results and grow together.

Implementing Localized Ad Strategies

Having fine-tuned our ad creation and audience targeting, we’re now ready to implement localized ad strategies that take our Google Ads campaign to the next level.

The first step is understanding the geo-targeting benefits. By focusing our ads to specific locations, we’re not just casting our nets wide, but we’re honing in on the audience who are in our vicinity and are more likely to do business with us.

The next crucial component is localized keyword selection. We need to think like our local customers, using their lingo and terms they’re most likely to search for. This requires a deep understanding of our community, its culture, and its language nuances (it’s one of the reasons we always recommend working with a local Virginia marketing agency)

When these two strategies are combined, the impact can be significant. Imagine a potential customer in our area searching for a product we offer. With geo-targeting, our ad appears to them. They see we’re local, and our use of familiar language through localized keywords makes them feel connected to us.

It’s a powerful tool that not only attracts more local customers but also fosters a sense of community. Together, we’re building a local business that our community is proud to support.


We’ve walked you through the basics of Google Ads, setting up your account, crafting effective ads, and implementing localized strategies.

Remember, success doesn’t happen overnight. It takes time, patience, and continuous refining. But with the right approach and persistence, we’re confident you’ll see the benefits of Google Ads for your local business.

Stay committed, keep testing, and you’ll unlock the full potential of Google Ads.

Here’s to your success!

Our Blogging Expert

Andrew Jenking Profile Photograph

Andrew Lee Jenkins is the Owner of Catalyst RVA Marketing Agency. He has a background in the home service niche & has been on the ladders, in the gutters, and covered in paint himself

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