what goes into a website audit report over a black background


As a business owner, you want your website to be visible to potential clients when they search online for the products or services you offer. Search Engine Optimization (SEO) is a process that can help improve the visibility and ranking of your website in search engine results pages (SERPs).

One way to ensure that your website is optimized for search engines is to regularly get access to website audit reports for your domain. An SEO audit is a comprehensive analysis of your website that looks at various on-page and off-page factors that can affect your website’s ranking in SERPs.

Some of the on-page factors that an SEO audit can assess include your website’s title tags, meta descriptions, header tags, and content. Off-page factors that can be analyzed include your website’s link profile, social media signals, and local listings.

An SEO audit can help you identify areas of your website that need to be improved in order to help your website rank higher in SERPs. Conducting an SEO audit on a regular basis can help ensure that your website is always optimized for search engines and that you are keeping up with the latest SEO best practices included in our reports.


Google indexing is the process of adding web pages to the Google engine. This is done by a program called Googlebot, which visits websites and reads their content. If a webpage is found to be relevant to a certain search query, it will be added to the Google index and will appear in search results.

The process of indexing a webpage begins with Googlebot crawling the web. This is done by following links from one webpage to another. As Googlebot crawls the web, it reads the content of each webpage and adds it to the Google index.

A user can enter a search query into Google and Google will use the index to find relevant websites that are relevant to that query. The Googlebot crawls the web continuously and adds new websites to the index constantly. Since Googlebot is constantly crawling the web, the index is constantly changing and growing.

This is one of the main reasons why we recommend that you continue to use your own website audit tool or use website audit services to make sure your pages are getting indexed properly!


The sitemap of a website is a list of all the pages on the website, which can be used by visitors to find the information they are looking for, and by search engines to index the website properly. Because of this, it’s one of the first things we check and include in our SEO website audit report.

A sitemap helps visitors to find the information they are looking for, and it helps search engines to index the website. A sitemap can also be used to highlight the most important pages on a website.

If you have a sitemap that is incorrect, you will need to make changes to the sitemap itself. This can be done by editing the sitemap file or by using a tool that will allow you to make changes to the sitemap. Once you have made the necessary changes, you will need to upload the sitemap to the Google Search Console.


A robots.txt file is a text file that tells web robots (also known as web crawlers or web spiders) which pages on a website to crawl and which pages to ignore. Web robots are often used by search engines to index websites.

A well-optimized robots.txt file can help improve a website’s crawlability, which can lead to better search engine visibility and improved website traffic.


Both on-page and off-page SEO are important for website owners to improve their ranking. However, on-page SEO is often more important for new websites, because they have less authority than older websites. This means that new websites have to work harder to rank higher. On-page SEO is also more important for competitive keywords because it is more difficult to rank for these keywords.

There are many factors that contribute to on-page SEO. The most important factor is the content. The content must be relevant to the keywords that people are searching for. The title and headings should include the keywords. The keywords should also be used throughout the content, in a way that is natural and not forced.

On-page SEO is often more important for new websites because they have less authority than older websites. This means that new websites have to work harder to rank higher. On-page SEO is also more important for competitive keywords because it is more difficult to rank for these keywords.

While there are many factors that are important for on-page SEO we will focus on the following list to start out in an audit:

  1. Title length and optimization
  2. Meta Tags
  3. Header Tags
  4. The overall quality and originality of the content
  5. The length of the content


Your page title is one of the most important elements of your page when it comes to SEO. Keep your page title short and to the point. Always Use your primary keyword in your page title. Make your page title unique and attention-grabbing with descriptive word choices. Avoid using words that could be considered stop words We recommend keeping the title length to around 60-70 characters in length


Your meta description is an important part of your SEO strategy as well. Keep your meta description under 155 characters. Use keywords wisely in your meta description. Make your meta description relevant to your page content. Use a call to action in your meta description.

Test different meta descriptions and see what works best for your page. Don’t stress too much about the meta-description being perfect as google will often tweak your title and meta tags to fit the query of your searchers.


Header tags are used to indicate the header of a section on a page. They are used to structure content and make it easy for search engines to understand the hierarchy of a page.

It is also important to use header tags to indicate the hierarchy of a page. The <h1> tag should be used for the most important header, the <h2> tag should be used for the second most important header, and the <h3> tag should be used for the third most important header.

Header tags are an important part of local SEO strategy and should be used to structure the content of a page in a way that is easy for search engines to understand.


One of the most important aspects of SEO is content quality and length. The longer your content is, the more likely it is to rank higher in search engine results pages (SERPs). However, you don’t want to sacrifice quality for quantity. Your content should be well-written and informative in order to rank well. Here are some tips for optimizing your content length for SEO:

Write long-form content. A study by serpIQ found that the average top-ranking result on Google’s SERP was 2,000 words. This doesn’t mean that you should aim for 2,000 words per article, but longer content is generally better for SEO. Make sure your content is high-quality.

As mentioned above, quantity is not more important than quality. Your content should be well-written, accurate, and informative. Use keyword-rich titles, descriptions, and headings.

Your title should accurately reflect the content of your article and should include the keywords you’re targeting. Use keyword-rich descriptions. Your meta description should be a brief summary of your article that includes the keywords you’re targeting and hoping to rank for.


Google dislikes duplicate content on websites because it is difficult for the search engine to determine which version of the content is more relevant to a particular search query. This can result in lower search engine rankings for a website that contains duplicate content. Additionally, duplicate content can also lead to a decrease in the number of unique visitors to a website.

Siteliner.com can be used to check for duplicate content by inputting a URL into the search bar and hitting “analyze.” This will generate a report that will show how much duplicate content is on the page as well as where it is located.


While there is no official guidance on the importance of page speed in SEO will vary from one website to another. However, it is generally accepted that faster pages tend to rank higher in search engine results pages (SERPs) than slower ones. Additionally, page speed is often used as a ranking factor by search engines, so faster pages may have an advantage in this area as well.

There are a number of ways to check your website’s page speed. One way is to use Google’s PageSpeed Insights tool.

To check your page speed using PageSpeed insights, first, enter your URL into the input field and then click on the “Analyze” button. Pagespeed insights will then provide you with a score out of 100 and some insights on how to improve your page speed.


Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work within the responsive web design community has found that a major factor in the success of the responsive design is a “content-out” approach. In other words, start by designing the content and allow that content to dictate the design and layout of the page.

This is in contrast to most traditional web design approaches in which designers start by creating a visual design comp for the page and then determine what content should go in it. The content-out approach is necessary because the number of different devices and screen sizes is constantly increasing and it is not possible to design a visual comp that will work well on all of them. By starting with the content, designers can create a page that will work well on all devices.


Backlinks are important for your website performance for a variety of reasons. First, backlinks help improve your website’s visibility in search engine results pages (SERPs). In other words, when someone searches for a keyword or phrase related to your website, your site is more likely to appear higher in the SERPs if you have backlinks from high-quality websites. This is because search engines view backlinks as “votes” for your website. The more “votes” (i.e., backlinks) your website has, the more likely it is to rank higher in the SERPs.

Second, backlinks can help drive traffic to your website. When someone clicks on a backlink to your site, they will be taken to your website. This can help increase the number of visitors to your site, which can lead to more sales or conversions.

Third, backlinks can help build relationships with other websites. If you have backlinks from high-quality, relevant websites, it can help improve your relationship with those websites. This can lead to more opportunities for collaboration, such as guest blogging or joint marketing initiatives.

Backlinks are important for your website performance because they can help improve your visibility in search results, drive traffic to your site, and build relationships with other websites. If you want to improve your website’s performance, focus on building high-quality backlinks from relevant websites.


While there is a lot that will typically go into a website audit you can rest assured that at Catalyst RVA we provide you with everything you need at each step to optimize your website from an SEO perspective AND a web design perspective.

The goal of your website is to generate new customers and return business and we make it our goal to get you tuned up and ready to turn your business website into a marketing machine with our campaign offerings so you can grow coming into the new year!


Andrew Jenkins

After growing up in a family of business owners, I checked the boxes of traditional education graduating with a BS degree in Mechanical Engineering. Longing for new challenges I entered into the business arena failing several times and ultimately settling into helping small businesses supercharge their marketing efforts.