Are you tired of feeling like your business is lighting its hard-earned money on fire because you don’t know what the hell your digital marketing company is doing? Or maybe you don’t have the budget to hire a digital marketing company and want to DIY some of these things so you can grow your business online.
Are you tired of not knowing what your digital marketing company is doing for you?
Do you feel like they’re not doing anything to help your business grow?
Well, I was once in your shoes. But I decided to take matters into my own hands and learn about SEO. And now I’m going to share my tips with you on how to use Google Maps SEO Optimization to generate local leads!
Let me teach you my best basic tips and strategies so you can A, gain more visibility online, and B, most importantly, generate more leads for your business. It is very important to claim your Google My Business listing. If you don’t already have a Google Business Profile now is the time to go ahead and sign up!
We can see that Google provides several tabs that have to be filled out. With anything that Google gives, you should fill it out completely, even if you don’t have the ability to do so. In spite of working in SEO and digital marketing, it’s hard to know how Google ranks your business on a daily basis, so make sure you fill out everything as much as you can. I want you to start out by click on the info tab first.
Selecting the right primary and secondary categories is one of the most important things you can do to rank your business. As you see here, this is a fictitious HVAC Company that I created just to help with these videos. Because we are an HVAC contractor,I chose the HVAC contractor.
It’s important to remember that there are several secondary categories, but the primary category should be your main source of income. No matter what your business is, whether it’s plumbing and HVAC, electrical, siding, or roofing, whatever is the most profitable segment and the biggest segment of your business should be your main category.
Your secondary categories shouldn’t include stuff you don’t make much money from. Focus on stuff you make money from. You can over-optimize this, so keep that in mind, and don’t muddy the primary category with too many secondary categories.
Choose the two or three best categories for your business, and leave the rest out. Google Chrome Store has some free tools that you can check out to make this easier. We use a free chrome extension called GMB everywhere to check out categories for my client’s competitors.
Our next topic is the service area. There is a lot to know about the service area. Most importantly, Google ranks businesses based on where they have verified their Google My Business listing – even if they don’t show their address or identify themselves as a service area.
That means wherever your house or wherever your office is, Google will start giving you the most relevant results in the city you verified your listing is in. If you want to rank 20 miles away in another city, you need to set up a Google My Business listing there.
Your service area doesn’t play a ranking role, so I’m just doing this so your customers know if you service their area when they see your listing. It’s okay to mark up to 20 of these. I’m starting with your county or the two or three that you’re going to serve, then I’ll go down to cities, then I’ll go down to zip codes if that city has more than one zip code. Be as relevant as you can.
Don’t try to reach dozens of miles away because it’s going to be very difficult to rank that far away without some advanced techniques.
Here are some thoughts on business hours. If you provide emergency service and you answer the phone or have an answering service that answers the phone 24 hours a day, I would suggest 24-hour service. By doing this, customers searching for you at 8 p.m. or 10 p.m. will see that you’re still open, while some of your competitors may be showing as closed. It’s just one more way to get additional conversions.
On the other hand, if you do not answer your phone after hours or after five, after four, put the hours you answer your phone. It’s very important that your listing shows up when people search for it and you want them to click on it. That’s called a click-through rate.
Having a high click-through rate means sending Google more trust signals, so you’re more likely to continue ranking highly. Special hours is self-explanatory. This is mainly holidays. Again, just stick to your schedule. If your business is open 24 hours, put open 24 hours, if it’s closed, put closed.
Let’s talk about phone numbers. There are many misconceptions about phone numbers. When you create your Google My Business listing, you should include your primary phone number. This is your local landline number.
You can now add a tracking number to your listing. To do so, click on Add when you open the phone number settings. I will take the primary number, copy, and paste it as the additional phone number, and then my tracking number, whatever that number is, you would put as your primary phone number.
If your CRM tracks revenue, make sure that the tracking number is forwarded to your revenue tracking numbers so that you know how many calls are coming from where and how much revenue they are generating.
In the section for website, simply add your website’s home URL. If there is an appointment link that just looks like a little calendar icon, put that on your contact us page. It’s just another link to your business that has some value.
Depending on the categories you choose for your business, Google offers you a number of services. When you go here, you can turn them on. Normally, if Google has something that you haven’t turned on, that’s done at the bottom, otherwise, you can add your own. You can add things you offer that aren’t listed here if you are offering them. In addition, you can add pricing and a 300-character description of your service.
In the attributes section, each business is different so I would check this once a week or once a month to see what’s new because sometimes Google updates these and there is no notification process in place. So go in here and if any of these apply to your business, go ahead and select them. Now onto your business description.
For Your business description, Google gives you 750 characters to write a business description. A good description should include some key terms, such as what your primary services are, as well as what you want your business to rank for. If you do not have a value statement or mission statement, Google them and put one together because they are very important for the future of your business.
As the next step in optimizing your Google My Business profile, add your opening date. If you don’t fill that out, even if you’ve been in business for over a year, it will show less than one year in business, since that’s Google’s default.
Last but not least, I want to point out the product section for you. The majority of you reading this are service providers or home service providers. You should still be using the product sections even if your company does not physically sell products.
TIME FOR YOU TO DO SOME GOOGLE MAPS SEO OPTIMIZATION
And now you know what we are going to say, don’t you… Take some time today and take immediate action to get your google business profile optimized so you can start generating more leads! If you need help or run into any snags we do offer Optimization services for your Google Business Profile.